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Retail: sell online, sell in store, keep staff up to speed.
E-commerce, joined-up inventory, seasonal campaigns and staff training built for the reality of high turnover and thin margins.
The problems
Where it usually goes wrong.
Online and in-store disagree
Your website says three in stock. The shelf says none. A customer drives across town and finds out at the counter, and you lose them for good over an inventory sync problem.
Training cannot keep pace with turnover
Staff leave faster than you can deliver onboarding in person, so product knowledge and service standards drift, and the newest person on the floor is the one facing your customer.
Campaigns get assembled the week before
The seasonal push is thrown together at the last minute, so whether it works comes down to luck rather than a plan you can repeat.
What we build
Solutions for retail
E-commerce storefronts
Online stores that load fast, work properly on a phone, and hold up during a sale. Payments, shipping and tax configured correctly from the start rather than patched later.
Inventory and systems integration
Connecting point of sale, stock and your online store so the numbers agree without anyone re-keying them at the end of the day.
Self-paced staff training modules
Product knowledge, service standards and systems training a new hire completes in their first week, so their first shift does not depend on who happens to be rostered.
Seasonal campaign planning
A calendar built months ahead, with email, social and in-store promotion planned together instead of improvised.
Customer newsletters and retention
Bringing existing customers back — reliably the cheapest revenue available to any retailer, and the most commonly neglected.
Social media management
Product, promotion and local content posted on a consistent schedule, with reporting on what actually drove sales rather than what got likes.
Fit
Who this suits
- Independent shops opening an online channel for the first time
- Retailers whose website and stock system do not talk to each other
- Multi-location businesses needing consistent staff training
- Specialist and boutique retailers building repeat custom
Not quite your situation? See other industries or how we scope by business size.
FAQ
Frequently asked questions
Do I need to move to a different e-commerce platform?
Often not. We will tell you honestly whether your current platform is the problem or whether the problem is how it has been set up — the second is far more common and much cheaper to fix.
How long does staff training take to build?
A focused onboarding module is typically a few weeks. The value is that it is built once and then works for every hire after that.
How do we start?
Register your interest with a short description of the problem. We will come back with whether we are the right fit and roughly what an engagement would involve, before any commitment.
Let's talk about your retail business.
Register your interest and tell us where things are breaking down. We will tell you what we would fix first.